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Agency Profile

Learn about the heart of the company and what inspires us.

01.

Media Industry

WHAT WE ARE

According to South African laws, we’re classified as a Close Corporation with a registration number 2011/005035/23. We operate in the heart of the economic activity in Johannesburg, Gauteng. However, we do service clientele from other provinces as well.

02.

How we identify ourselves

Who We Are

We’re a through the line agency (accommodate clients with both digital and traditional media) and a team of media specialists. We employ our talents through creativity and campaign ideas for businesses that wish to leverage technology and creative strategies. Our core focus is 3 fold, design/ branding and marketing.

03.

Our purpose for existing

What We Do

Crayonsky looks at every organisation or brand as its own individual entity with a unique vision and a purpose.

We assist you, to look at your brand holistically and align your ideas to your business objectives.

Our Story

Our name suggests creativity and boldness, and adds playfulness that is a key component of the process. The name was born in the late 2000s and was fully developed by Sivuyile Mabuto while living in Pretoria (while working at a law firm, temporarily).

This came after he experienced a constant desire, to create ideas that solve branding and marketing issues for businesses (through the use of design and digital media tools). Crayonsky’s foundation was pioneered as a result, that became the purpose of the agency’s existence.

As a creative company, Crayonsky noticed that some business people and decision makers have good ideas yet those aren’t fully developed or well executed at times. The agency has since undertook to help executives and business owners to look at their business models (products and services included) from a 360-degree perspective and offer solutions throughout their value chain.

Through our expertise, we assist and help business executives to maximise on their possible opportunities in the market and set organisations on a growth curve. We pride ourselves in assisting companies to increase their profitability through our strategies and concepts. One of the biggest roles we play, is a guiding character through their business journey

Simply put, we are only a funnel conduit of ideas, making use of design and marketing to manufacture, develop and implement solutions for you, the business owner.

Guiding Principles

We're driven by a set of rules and ideas that define us.

Our Vision
The DNA of our purpose
Through creativity and innovation, Crayonsky will assist clients in developing their brands, whilst becoming one of the relevant marketing agencies in the industry.
Our Mission
What we set to achieve.
Develop well packaged ideas, assist clients with strategy (including implementation) that enhances their return on investment.
Our Values
The energy that defines our pattern.
Honesty through communication with clients. Fruitful collaborations with other professionals. Integrity in the work we carry out. Always professional. Premium Quality in delivery of work. Team work.
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The Four Stages of

Our Creative Processes

It starts with a cup of coffee to discuss your brief and needs. This allows us to listen tentatively to your core problems.

Thereafter we conduct research into your industry, which informs concept development. Thereafter, we gather the best suited tools to tackle your problems and make professional recommendations.

Allowing imagination do its work forms part of the journey for creating and defining the breakthrough ideas. The most suitable solutions are interrogated against a strategy for unpacking the concept. Our team assembles all the necessary technology to the table so we can execute the your work diligently.

Executing the project with references to visual impressions and sketches leads the implementation process with clear direction and specifications. All this, gives us enough data to produce the desired product and service to the client’s satisfaction. Essentially, the creative process is about solving even unanticipated problems.

After all the hard work has met the desired results, we carefully test the product, making certain quality and required solutions as per brief are met.

It’s imperative to deliver a project or service that is quality solid. Once your work is delivered, it goes to launch where the targeted audience gets to experience the concept.

  • Client Relations
    Building relationships with clients is imperative in every business.

    We’re always looking at creating and nurturing our relationships with clients throughout the work process. It’s importation in every organisation’s survival whether you’re the buyer or seller.

  • Quality Work
    From concept to delivery of the final product, we always insist on quality.

    Consistent excellence throughout the value chain becomes a measuring factor for success. Doing so maintains trust and lets working relationships flourish. That builds credibility.

  • Leadership
    Clients will always appreciate people that see their vision.

    The greatest way to lead internally and externally is through open and honest communication. This allows for understanding, spelling out mile stones and achieving objectives well. Isn’t that the foundation of relationships?

  • Fun Element
    The ability to be playful fosters great work execution.

    We’re a team that loves what we do and we respect the work we carry out. All the creativity we produce is effortlessly translated in the quality of work we deliver to clients.